Identifying and appealing to a specific customer is the goal of any well thought out marketing plan. In the modern world of merchandising selling a product has become beyond personalized. Companies are using the latest technologies including lifelike virtual reality(VR) interfaces, chatbots and even wearable RFDI technology to appeal to a very specific customer and deliver not just a product, but a personalized experience.
An exciting change in recent marketing trends is the joining together of virtual reality and AI to create personalized marketing and merchandising of a high ticket item like a car. Some high end car dealers feature a VR cafe where buyers can roam around a virtual showroom and check out the new models with a tour hosted by a hologram. Technology allows all of this to happen without ever having to get behind the wheel. Early adopters have blazed the trail and this is just the beginning of virtual shopping. Picture a typical scene at one of the large retailers that allows shoppers to use VR technology to try items in an environment where it may actually be used. Try out camping gear or play with a tent in a virtual forest for example.
Another way of marketing a product may be embedding it in existing tech and giving it a new spin. How about using a friendly virtual chatbot called a GENIE to deliver raunchy news stories, peppered of course with subliminal advertising. The genies are first customized by the user, and most people make them look much like themselves. This gives endless product placement opportunities for advertisers.
Yet another area that has strongly embraced personalized merchandising is the travel and cruise industry. On today’s mega ships, RFDI bracelets or medallions provide wearable access to the water park or replace a ship’s card as digital currency for making purchases. You can use it to book dinner reservations, choose shore excursions, open the door to your room or purchase the drink of the day. In this way the technology enhances the overall experience. This allows for dozens, if not hundreds of marketing opportunities. Yet the wearable aspect makes the experience very non-obstructive and it almost seems to disappear.
Companies market products to a specific audience in order to increase sales. A modern, over the top marketing strategy may even adjust the item or experience to appeal to the target market. Imagine family vacations with custom tailored meals, activities and timetables which are infinitely flexible. The opportunities are endless.