Duda Melzer certainly has an interesting background in the field of business. He is a third generation member of the Sirotsky family. Originally he started his career in the United States. This early work certainly shaped the way that he does business in the present.
He first attended Harvard before he transferred to the Pontifical Catholic University of Rio Grande do Sul. Duda Melzer gained an MBA at Harvard, and it was there that he worked with many of the professionals who would come to be major influences on him.
John Davis a professor at Harvard who specializes in family businesses. He’s still one of the most popular consultants in his particular field. Duda Melzer came into contact with him at Harvard, and his teachings on operating large family businesses in the same manner as small ones has influenced the way that he manages the Grupo RBS. Rather than treat it like a big business, Duda has decided to run it the same way that someone might run a small corner store. This provides him with the opportunity to stay in touch with all of the clients that the organization works with.
Eventually Duda came to work for the advertising organization known as BoxTop Media. Some people have classified this group as a non-traditional media company. They provide space for advertisers to promote dairy products on the top of milk cartons. This provides consumers with more information about other products they might be interested in. Duda’s work was so vital to the company’s success that they ultimately let him take over the reigns. Advertising is particularly difficult for smaller family-owned dairies. BoxTop gave these kinds of small farms a voice.
Each of these experiences in the United States helped him to gain additional business acumen that he now uses when managing the Grupo RBS.