If you’re a Pittsburgh Steeler fan, your choices in team apparel has changed for the better. Not that there was anything wrong with team clothing before, but it has become more modern and it appeals to everyone. There is a buzz in the Pittsburgh Steeler fan base, and it’s all about what they can wear. See: http://bitsylink.com/2015/09/25/susan-mcgalla-as-a-high-performing-business-woman-in-the-corporate-world/
The change in the clothing line is a direct result of the hard work from Susan McGalla, a person who is well known in the clothing business. She is the former CEO of Wet Seal and the former president of American Eagle Outfitters. Susan McGalla’s passion for putting out the best clothing products is serving the Pittsburgh Steelers well.
Susan McGalla has brought in brand names like Nike Golf, Victoria’s Secret, and Tommy Bahama into the Steelers family. She is the new director of strategic planning for the Steelers, and has listened to the public when it came to the new line of Steelers gear.
Susan McGalla brought in focus groups to find out what they wanted in Pittsburgh Steeler clothing and gear, and she listened well. She made fans feel as if they were a part of the Steeler organization as they made their input known.
Female Steelers fans have always wanted to feel feminine when wearing Steeler clothing, so pink was a color that was incorporated more into the clothing line. Male fans wanted to have clothing that was able to be worn in the office, and McGalla delivered.
Boys and girls clothing also changed, each gender can now buy clothing to fit their unique style, with the main idea behind the change being how Steeler clothing could be brought into the mainstream.
The Steelers organization has also started a new campaign called “it’s Not Just Friday, It’s Steelers Friday.” The Steelers want fans to dress out in black and gold and take pictures of themselves for a chance to win a brand new wardrobe in a Steelers theme.